MavericksBook a free call
For ideas, side projects and early products

Find what works.Then triple down.

In 4 weeks, find out who wants what you’re building, what they’ll pay, and what deserves your time and money next.

Don’t scale an assumption.
Book a free fit call
15–20 minutes · Free · No pitch deck
1Free fit call
2Traction roadmap
3Sprint or 1:1
Assumptions
Evidence
01 / The 4-week outcome

What do you
need to prove?

Start with the question closest to where traction is breaking. The goal is to leave with real evidence — not just a better theory.

Is the problem
actually real?

People sound interested, but you cannot tell whether the pain is strong enough to act on.

YOU NEED TO PROVEThe problem is urgent enough to change behaviour.

Who actually
wants this?

The audience is broad, inconsistent, or still mostly a guess.

YOU NEED TO PROVEOne customer group cares more than the others.

How do I get
my first users?

You are waiting for a launch, an audience, or a growth channel to magically work.

YOU NEED TO PROVEA small acquisition test can get the right people to respond.

Why aren’t they
staying?

People sign up or try it, but the behaviour you expected does not follow.

YOU NEED TO PROVEWhere value appears — or where the experience breaks.

Will anyone
actually pay?

You have compliments, pilots or free users, but no meaningful commitment yet.

YOU NEED TO PROVEThe offer and price can earn a real paid ask.

What do I
do next?

There are too many possible moves and not enough evidence to prioritise them.

BY WEEK 4Push, change direction or stop — with a 30-day plan.
02 / The path

Roadmap first.
Then choose support.

You don’t need to choose a programme cold. First, map the assumption that matters most and the smallest useful test. Then choose the right environment to run it.

01
Free fit call15–20 minSee whether Mavericks fits the problem you’re trying to solve.
02
Traction Roadmap€20090 minutes · step 1 of working together
Find the assumptionChoose the testSet the next move
100% credited if you continue
03A
Traction Sprint
€499
after your €200 Roadmap credit · €699 total
4 × 90 min live sessions8–12 builders1:1 check-inGroup chat

For early products that need customer evidence, structure and momentum.

Starts 2 Nov 2026
03B
1:1 Coaching
€799
after your €200 Roadmap credit · €999 total
8 private sessionsWeekday messagingMetrics trackingShared coaching workspace

For a specific problem, more speed, more privacy, or a later-stage decision.

Limited availability
Start with the free fit call No programme decision required.
03 / Your coach

I won’t tell you
your idea is good.

I’ll help you find out.

Software developer. 10+ years around startups. Community Lead of Malta Startup Space. My job is to turn uncertainty into a test, keep the evidence honest, and help you make the next decision.

Software developer10+ years in startupsMalta Startup Space
The goal is not to make you feel reassured. It is to help you make a better bet with better evidence.
Simon brings years of hands-on startup experience to his work, and he’s been great at steering us in ops and tech aspects with his experience in software. An empathetic but direct communicator who always provides sober advice but doesn’t steer away from ambition.
Iona Douglas · Verbivore
What first struck me about Simon’s coaching is that he manages to strike the perfect balance of encouragement, whether that involves a kind word or a stern one when needed. His wealth of experience makes him a great source of insight and he excels at making that wisdom practical.
Matthew Galea Debono · RocketMark
Simon brings a very practical startup mindset to his advisory work. Having built and led projects himself, he understands the need to move quickly, stay flexible and focus on what actually matters at each stage. I’ve always found him great at challenging ideas constructively, simplifying problems and helping turn early concepts into clear, actionable next steps.
Aaron Buhagiar · Fortify Meals
04 / Traction Roadmap

Know what to test
before the bigger bet.

In 90 minutes, we identify the assumption carrying the most risk, turn it into one testable question and build the prioritised roadmap for what happens next. This is the first paid step — not another sales call.

€200credited in full
if you continue
01Find assumption
02Choose test
03Set next move
FREE ADD-ON

Your coaching workspace

Included with your Traction Roadmap at no extra cost. One shared place to keep the practical work from coaching easy to find between sessions.

Session notesAction pointsWorksheets
Mavericks / Simon / Coaching workspace Shared privately
COACHING WORKSPACE · INCLUDED FREE

Your coaching workspace

Your notes, agreed actions and worksheets stay together, so you always know what came out of the last session and what needs doing next.

Current focusTesting willingness to pay
Last sessionOffer + pricing
Next sessionFriday · 10:00

Action points

Session notes

What we learned: people understand the problem, but the current offer feels too broad.

Next decision: narrow the offer and test willingness to pay before adding features.

Worksheets

Problem & customer Offer & pricing 30-day priorities
05 / The Traction Sprint

Four weeks from
assumptions to evidence.

Find out who wants it, whether they’ll pay, and whether you should push, change direction or stop.

STARTS2 Nov
GROUP8–12
AFTER ROADMAP€499
01
FIND WHO CARES

Find the people with the problem.

Define the customer and get real conversations booked.

Customer interviews
02
GET EVIDENCE

Turn conversations into a test.

Separate what people say from what the evidence suggests.

Validation plan
03
ASK FOR COMMITMENT

Find out if they’ll pay.

Shape the offer and ask five people for a deposit or pre-order.

Paid ask
04
MAKE THE CALL

Push, change or stop.

Read the evidence, set the key numbers and build the next 30-day plan.

Decision + 30-day plan
WHAT YOU’RE ACTUALLY BUYING

This isn’t four Zoom calls.

Traction RoadmapYour riskiest assumption and first test.4-week guided sprintStructure to keep the testing moving.Offer + pricing testA real ask for commitment.Private checkpointA 30-minute 1:1 around week 2 or 3.Coaching workspaceSession notes, action points and worksheets in one place.Decision + 30-day planPush, change direction or stop — then know what’s next.
8–12 builders · group chat · practical actions between sessions€499 after Roadmap credit · €699 total
06 / When the question changes

Traction isn’t the
last hard problem.

The Sprint is deliberately focused. When the problem becomes more specific — or the company grows — 1:1 gives us room to follow your situation instead of a fixed curriculum.

SESSIONS8 × 1:1
SUPPORTWeekdays
AFTER ROADMAP€799
1:1 COACHING

One problem.
Your path.

Eight private sessions, weekday messaging, metrics tracking and your shared coaching workspace. €799 after your Roadmap credit (€999 total).

Use 1:1 when you need more privacy, speed or a problem that does not fit the four-week Traction Sprint.
Pricing & salesOffers, paid conversion, leads that do not close.
Fundraising & runwayRaise vs bootstrap, how much, why, and when.
Co-founders & equityRoles, disagreements, ownership and difficult decisions.
Hiring & leadershipWho to hire, delegation, standards and team performance.
07 / Before you book

Useful questions.

Start with the free fit call. We work out the rest from there.

No. The traction work is for people building a new product, service, side project or business who need real customer evidence. The common thread is that you are early enough for testing and learning to change what you do next.
We talk through what you are building, what evidence you already have and what feels blocked. It is a short fit check — not the paid Roadmap and not a pitch-deck review.
It is the first working session. We spend 90 minutes identifying the most important assumption, deciding what needs testing and building your prioritised traction roadmap. The full €200 is credited toward the Traction Sprint or 1:1 if you continue.
That can be a useful outcome. The aim is not to prove every idea is good. It is to get enough evidence to decide whether to push, change direction or stop before you spend much more time and money guessing.
The Traction Sprint has a group chat answered at set weekday times. The 1:1 path includes private weekday messaging for short questions and feedback, with a reply within one working day.
It is a free add-on included with the Traction Roadmap. It gives you one shared place for your session notes, agreed action points and coaching worksheets, so the work does not disappear into email threads or scattered documents.
Not sure what’s blocking traction?

Start with the
smallest useful bet.

Book a free 15–20 minute fit call Tell me what you’re building and where it feels stuck. Free · no pitch deck · no obligation.
Prices are in euro. The €200 Traction Roadmap is credited in full if you continue. The remaining balance is €499 for the Traction Sprint or €799 for 1:1 coaching (€699 and €999 total respectively). Final legal, confidentiality and guarantee wording remains to be confirmed.